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Merchandizing
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By applying the most recent merchandizing techniques, Al Dawaa Pharmacies changed customers' perception towards purchasing into fun.
Al Dawaa chain of pharmacies recognizes the importance of retailing aspect of their business. Hence, dedicated merchandizing team specialized to achieve this task.
All products are categorized based on customers needs and grouped together to ease customers reaching their targets.
The team study local customer behavior and implement tactics in merchandizing according to the results of those studies. This in addition to the daily experiences gained from direct contacts with customers from different areas.
Merchandizing activities are not only restricted to the merchandizing team but also for pharmacists as a daily job tasks according to their customers intentions.
Al Dawaa Pharmacies have the widest range of products with professional merchandizing techniques, so all products are offered under one roof thereby making it even easier for our customers to make their purchase decision. |
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